7 Mistakes Smart People Make
Many entrepreneurs & development team come to us with a new product or industry solution and they don’t really know where to start. It’s also
Mistake #7 Not getting the right advice, early on
I know that this may just be because I’m an designer & engineer but getting to solve significant problems everyday, has got to make me
Mistake # 6 Not Following A Proven Process
Over our 30 years in this exciting industry, we’ve seen individuals & companies come unstuck because their development projects do not follow a proven process.
Mistake #5 Confusing Lower Prices for Value
Whenever manufacturing in Australia vs. manufacturing in developing countries is discussed, opinions are often divided into two main camps. Some people say that Australian manufacturers
Mistake #4 “There’s Only One Way To Solve This.”
Once you’ve defined the real problem now, you can move onto the solution phase. “Finally!” I hear you say. The temptation here is to get
Mistake #3 The Real Problem Is Not Clearly Defined
Solving meaningful problems is the best way to ensure that your product or industry solution will be successful in the marketplace. If the problem is
Mistake #2 – Designers often Fail to Consult with the end user
Once you’ve established that your idea has real merit & you’ve convinced more people than just your mum that you’re onto something big, then may
A Lack of Market Research – #1 The reason many projects fail
All of us, especially those gifted with vision & creativity (like most entrepreneurs, engineers & problem solvers) have had thousands of “great ideas” go through
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