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I know that this may just be because I’m an designer & engineer but getting to solve significant problems everyday, has got to make me one of the luckiest people on the planet. In my eyes there’s not much that beats the feeling of satisfaction than when our team sees for the first time how […]

Over our 30 years in this exciting industry, we’ve seen individuals & companies come unstuck because their development projects do not follow a proven process. Entrepreneurs have always been criticised for their “ready, shoot, aim” approach, but we’ve witnessed large corporations & even universities make the same mistake as they’re directed to develop a new […]

Whenever manufacturing in Australia vs. manufacturing in developing countries is discussed, opinions are often divided into two main camps. Some people say that Australian manufacturers can’t compete on price. However, it depends on how you look at it. I agree that in years gone by overseas manufacturers could not be beaten on price per unit. […]

Once you’ve defined the real problem now, you can move onto the solution phase. “Finally!” I hear you say. The temptation here is to get back to rushing around & trying to make everything happen fast. “Time is money,” they say, but in our experience, we’ve seen more money wasted by rushing the preparation stages […]

Solving meaningful problems is the best way to ensure that your product or industry solution will be successful in the marketplace. If the problem is significant enough & your solution remarkable enough, marketing your end product will become easy. Unfortunately even in the design process, many teams lose sight of the problem. Instead, they rush […]

Once you’ve established that your idea has real merit & you’ve convinced more people than just your mum that you’re onto something big, then may I suggest that you talk to the end users of your products in detail about your idea. All too often smart folks like “us” (the creative ones) think that because […]

All of us, especially those gifted with vision & creativity (like most entrepreneurs, engineers & problem solvers) have had thousands of “great ideas” go through our heads at one time or another. But how do you move from the initial excitement to testing your idea to see if it’s viable? It takes a measured process […]