Mistake #3 The Real Problem Is Not Clearly Defined

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Solving meaningful problems is the best way to ensure that your product or industry solution will be successful in the marketplace. If the problem is significant enough & your solution remarkable enough, marketing your end product will become easy.
Unfortunately even in the design process, many teams lose sight of the problem. Instead, they rush to the solution phase. If you keep the problem you’re solving for the end users as your focus; your project will meet its objectives.

The Key To Staying On Track
Once you’ve done your market research & completed extensive consultation with the end users, prepare a set of objectives that your project MUST meet.

Keep this document as your guide for staying on track & remind your team to stay focused on designing a product that solves these significant problems.

If you clearly define & write down all of your projects objectives & you keep to them then you will reduce scope creep & keep your costs down.

It may sound as if I am asking you to slow the design process down & put a wet blanket on your idea. I’m not. I’ve just seen people rush ahead without proper planning, hundreds of times in my career & want to spare you this frustration.

Failing to define the problem properly leads to delays or project failures. When we work with our clients in the development of new products or industrial solutions, we take time to clearly define the main problem to save our clients extra expense or the frustration of scope creep later on.

Prepare a Project Objective Document
Collate everything that your market research & end users have told you. Lay it out & discuss with your team or consultants what you’ve found out & create a list of prioritised objectives.

This list will serve as the backbone of your project & a timely reminder for your team of what you are all working towards. If at any time the project begins to head in another direction, the objectives can be consulted & a decision made accordingly.

Take Away: Create a detailed list of objectives & stick to them. This will save you time, money & frustration.

​This article comes from our new publication “7 Mistakes Smart People Make.” If you would like to download & read our guide, please Click here

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